...when comparative shopping.

I was reading somewhere else about a woman who went on Amazon to check out the price of a book. She put it in her cart but didn't order it. Later that day she went back to Amazon and when she went to order it, Amazon told her the price increased to around $20.00 from the $15.00 it was when she put it in her cart earlier. This didn't seem fair to her and she wondered how it could happen.

I heard something on the radio the other day that might explain it. The host said that if you go into a site and browse a price then leave, and then come back later, the site looks at your cookies on the return trip and see's what you have looked at (and by the way, the cookies of any other competitors sites you may have gone onto) and it makes a decision that since you came back, you are interested and raises the price.

The host said the airlines do this as a matter of practice! I've never heard of this and I am thankful that I was tuned in to that station to hear it. It was a nationally syndicated show on computers for the technologically challenged. It was on an a.m. station and I can't remember the name of the show.