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Horror World :: View topic - A Message From Don D'Auria at Dorchester Publishing
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A Message From Don D'Auria at Dorchester Publishing
http://horrorworld.org/msgboards/viewtopic.php?f=3&t=8454
Page 2 of 4

Author:  Craig Cook [ Sat Aug 07, 2010 8:58 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  ttzuma [ Sat Aug 07, 2010 9:07 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Well, to be fair, there is more than that to be pissed about (in regards to Atomic Fez's last post).

Readers who don't own e readers because they can't afford them will be pissed. Author's who wanted their books in paper will be pissed. Author's who had books to be released shortly will be pissed, as will their fans. Author's who's contracts may not allow them to collect the higher royalities on e books will be pissed. And of course, people who have come to rely on the book club for thier horror fix will be pissed that in all likelyhood, they will pay more money and only get one oversized book.

I think it's o.k. to be pissed at Leisure for all the above reasons. But I also believe that if the changes save the company they have to do them.

I just got back from Barnes and Nobles and went through thier fiction section. There were ton's of Leisure books on the shelves. Lots of Brian Keene, Ramnsey Campbell, etc, and lots of Dorchester Romance books on the shelves also. They ain't selling. And the fiction that was shelved was around 70% trade sized books. The store was packed, but there were not alot of people in the fiction sections. The other thing I noticed is their c.d. section was decimated. Where it took up half of the audio/visual section before, now there was only one row offering c.d.'s. Everything else was DVD's. And lots of those were budget DVD's.

Tt

Author:  TMLCrow [ Sat Aug 07, 2010 11:00 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

:EDIT: I erased this post because it wasn't worth it. I would've been wrong anyway.

Author:  ttzuma [ Sat Aug 07, 2010 11:19 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

For the first time ever this year, the Wall Street Journal reported that more e books were sold than paper books.

Barnes and Nobles is losing boat loads of money and is now for sale.

Leisure is selling 10 books to a store and getting 8 back.

*

Leisure may make it (in horror anyway) if they can establish a brand much like they did with paper books. It's going to take some marketing, retaining of some good author's, and having some competitive pricing. What I am hoping is that this will open up the number of e releases every month to more than just two and that some of the old Leisure authors we know and love will come back if new royalty deals are struck.

*

I know it sucks, but you can read ebooks on your computer or phone. But if every thing else I'm reading about electronic readers comes true, the prices will get lower and lower, until they are eventually given away free with content. Yeah, I know, that doesn't help anyone out now.

Author:  TMLCrow [ Sun Aug 08, 2010 12:08 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

:EDIT: I erased this post too. See previous reason.

Author:  ttzuma [ Sun Aug 08, 2010 8:49 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  TMLCrow [ Sun Aug 08, 2010 9:44 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  AtomicFez [ Sun Aug 08, 2010 2:30 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  ttzuma [ Sun Aug 08, 2010 3:18 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Hi Ian!

* A paperback from the club goes for $ 4.50 each. Double this and it would sell for $ 9.00. Talking to authors over the years, over half the sales of their books are from the club. Not all of the authors, but quite a lot of them.

* Going on Facebook and reading, most of the author's I've seen or heard about are unsure of thier future with Leisure. This does not mean they are dropped, they may elect not to re-up. For instance, I saw something that came from Brian Keene who said he is exploring all of his options now, and he said he had a lot of them on the table.

* Well, llike Leisure, B and N is a business, and buisnesses have to make money. Barnes and Nobles is losing money.

* I do not understand what you are trying to say about no demand on e readers.

* No, it's not the end of the world. But for some people, me included, it's an important part of our world. This is not a new issue for us by the way, when Delirum announced they were doing the same there was similar outcry and disappointment. I have no idea what % of their profits are from e books vs. paper books, but I've read that the Horrormall is having thier best year in ages.

* None of the big corperations would invest thier money if there was no payback. That's why Leisure is doing what they are doing. I think the POD business will thrive however and along with it the small press. My guess is that you will find some new and old companies taking up the slack (for a higher price).

It's obvious you feel one way about this and a lot of us here feel differrently. We also love and buy books Ian and have been doing so most of our lives, just as you may have. Thats how I would answer your "so what" question.

Thanks
Tony

* I would rather read them on an e reader than not at all. But not everyone has that option. Right now it is expensive to buy an e reader and for people on limited budgets, and people who are worried about what the future holds, buying an e reader is not in the cards. And yes you can read them on a computer, but that really stinks for a lot of reasons.

Author:  AtomicFez [ Sun Aug 08, 2010 3:50 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  ichorous [ Sun Aug 08, 2010 5:18 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Well said Atomic.

I've been an ereader for over a year. Some of the first books I got for my kindle were from the leisure line and I must say that if they are going to focus on that aspect of publishing they will have to step up their game in the quality control aspect of it. The books I read from them were literally scanned into ebook form cover to cover from a mmpb, including ink blotches, typos, funky formatting (probably an OCR snafu). Did it keep me from enjoying the book? No, I got used to it or I figured out what a word was supposed to be from context, but there are lots of epublishers out there now and some are better than others. After encountering their slapdash ebook efforts on several occasions, I became reluctant to read Leisure titles in that format and steered toward the paperbacks we know and love. Now that the paperbacks won't be printed, hopefully they will approach the ebook production more seriously and strive for more quality as they focus on the new technology.

Author:  Craig Cook [ Sun Aug 08, 2010 8:03 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  lthrby1 [ Sun Aug 08, 2010 10:31 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Yes, the company is doing it to survive, but it's also a double edged sword. With the success of ebooks, and books being downladed, comes the future of "book sharing sites", similar to music sharing sites. Find a title online, and download it FOR FREE!! The company loses out, the author loses out, and the reader gets the book no charge. I firmly believe the reason this hasn't caught on yet, is because Paperbacks are still affordable. If the Trade sized paperbacks go too high, and reading books online takes off, expect this to happen.

Also, more changes WILL take place. Yes, readership and sales are down, however there remains a few faithfuls. Some like myself and my wife, who have decided to join Leisure's Horror book club becuase of the fine works of art that the authors under their banner have been printing. Not to mention, that most of the time if someone recommends me an author, they're usually on the Leisure banner, and I buy both recently released, as well as past releases.

While I was typing this, my wife brought up a good point: How is a person going to buy a book online, basically under impulse from seeing an eye-catching cover? You pick it up, read the back of the book, and decide if it's something you'd want to read? It just won't have the same appeal as holding it in your hands, and reading it from cover to cover. My wife reads her books in the tub while she takes a bath and in a long soak, and yet usually doen't get the book wet. An amazing feat I know, but how is she going to do that with an E-reader? And, to the person who said about "buying smelly, and old books to capture the old releases", or something along those lines: Yes, the books may be smelly, and they may be old, but they were once read by someone, who loved it and decided to pass it on, so that you yourself, or someone else can read it, and enjoy it (unless you're like me and pretty much hoards his books, cause they're too damn good to let go of) :)

This is like my worst nightmare come true. I learned how to read before I knew how to walk. The future doesn't bold well for us faithful readers, but there's always yard sales, and used bookstores.

Author:  horrordude [ Sun Aug 08, 2010 10:41 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  lthrby1 [ Sun Aug 08, 2010 10:54 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  lthrby1 [ Sun Aug 08, 2010 11:30 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Oh, and new thought (answer this one Atomic Fez:) How can an author autograph an Ebook? :)~

Author:  ttzuma [ Mon Aug 09, 2010 9:35 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

More: This time from the Wall Street Journal On Line

***********************************************

Mass Paperback Publisher Goes All Digital

By JEFFREY A. TRACHTENBERG

As digital books continue to gain market share, one of the country's oldest mass paperback publishers is abandoning its traditional print books and making its titles available in digital format and print-on-demand only.

Dorchester Publishing Inc., a closely held book and magazine house, said it is making the switch after its book unit sales fell 25% last year, in part because of declining orders from some of its key retail accounts, including Wal-Mart Stores Inc. A spokeswoman for Wal-Mart declined comment.

"It wasn't a long, drawn out decision, because we've been putting in the effort but not getting the results," said Dorchester Chief Executive John Prebich.

The move comes at a time when electronic-book sales are gaining popularity with readers. Mike Shatzkin, chief executive of the Idea Logical Co., publishing consultants, predicts that digital books will be 20% to 25% of unit sales by the end of 2012, up from around 8% today.

The decision to go digital could be a sign of things to come for other small publishers facing declining sales in their traditional print business. Dorchester's switch will likely result in significant savings at a time when it expects its digital sales to double in 2011.

Dorchester, which has been publishing mass market paperbacks since 1971, publishes 25 to 30 new titles a month, approximately 65% of which are romance works. The company launched its first mass paperback titles in 1971.

Romance fans in particular have already embraced e-books, in part because customers can read them in public without having to display the covers. In addition, type size is easily adjusted on e-readers, making titles published in the mass paperback format easier to read for older customers.

Mr. Prebich estimated that 83% of the books published by Dorchester are priced at $7.99. By comparison, the larger trade paperback format is typically priced at about $14.95.
More

Dorchester's switch to e-books is effective Monday. It plans to make new titles available on a print-on-demand basis through retailers later this year. Ingram Publisher Services, a unit of closely held Ingram Industries Inc., says it will ship orders to retailers as demand arises. News of Dorchester's decision was first reported by Publishers Weekly.

Some authors, Mr. Prebich conceded, may be unhappy if their titles are available only via e-books and print-on-demand, but he said that so far the response has "been receptive to what we're doing."

Hard Case Crime, an imprint owned by closely held Winterfall LLC, said it may seek to move its mystery books from Dorchester to another publishing house.

"It's been a good run, but if they aren't publishing mass market paperbacks, we'll have to decide what to do. I'm a believer in the mass format, but I do understand the reality of the marketplace," said Charles Ardai, who owns Hard Case Crime.

The country's largest consumer book publisher, Bertelsmann AG's Random House Inc., said it continues to be a strong believer in mass paperbacks. One of the country's most successful mystery writers, the late John D. MacDonald, is available from Random House exclusively in mass paperback.

"It's still a viable, popular, lower-priced alternative to the other reading formats," said Stuart Applebaum, a spokesman for Random House. "It also has a committed readership. Will that commitment be forever in a transformative marketplace? We'll have to wait and see."

Author:  goathunter [ Mon Aug 09, 2010 9:38 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  ttzuma [ Mon Aug 09, 2010 9:38 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

From: UPI

******************
NEW YORK, Aug. 7 (UPI) -- A major U.S. publisher of paperback books says it is giving up mass-market print books and will make them available only on a digital or print-on-demand basis.

Dorchester Publishing in New York decided to make the switch after seeing its book sales plummet 25 percent overall last year with steep declines in orders from key major retailers, The Wall Street Journal said.

Dorchester churns out multiple bargain-priced titles in the romance, horror, western and other genres for sale in specialized book stores as well as major big-box department stores. The company expects digital sales to double next year.

"It wasn't a long, drawn out decision, because we've been putting in the effort but not getting the results," Dorchester Chief Executive John Prebich told the Journal.

The newspaper said Dorchester's decision is likely the first of many similar moves in the industry. Analysts said consumers of romance novels and other such titles have been particularly quick to switch to e-book readers, particularly senior citizens who are able to adjust the font size so the letters are larger and easier to read.

Author:  AtomicFez [ Mon Aug 09, 2010 2:01 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  ttzuma [ Mon Aug 09, 2010 3:14 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Ian, thanks for sharing your thoughts. Just a couple things that come to mind while reading your last post.

For one, I'm not sure who the people are who are buying vinyl albums. The selection is extremely limited and what you can find is very expensive, they are not available in most stores, and only a few holdouts like me have still hung onto their turntables. The used vinyl market is also almost dead with the exception of rare, out of print albums, or l.p.'s not available on c.d. and these can be quite expensive.

Canada has always seemed to have higher prices than the U.S. on almost anything. Even with the exchange rate just about equal, Canada's prices on books anyway, still appear to be quite high. As I mentioned, you can purchase trade sized books here in the U.S. anywhere from $ 8.00 (the great Dennis Latham's books), to $12.00 (Tim Curran's books from Severed Press), to $ 14.00 (Pic, Braunbeck, anthologies..all from Tasmaniac). And yes, there are a bunch of trades selling for around $ 18.00 also. But I think it would be a mistake to say that the fair price for a trade paperback is around $18.00 to $ 20.00 (in the U.S). Fairness would be dictated by the author, the relevance of the work, the number of pages, and incidentals thrown into the package (special artwork for instance).

And no offense, I think it would be foolish to bring an electronic device into the bathtub no matter how careful one thinks they would be. Water and electronics generally don't mix.

I agree with you on the ecological point. E books would save on a ton of paper.

And I also think that readers get enough information from an online description to know if they would like a book. In fact, the nice thing about on line purchasing from Amazon is that I get to read what others think of a book. It has influenced my purchase of a book.

And as for the whats this got to do with Leisure comments, you yourself have discussed points that have nothing to do with Leisure. This whole topic goes beyond Leisure, as you have pointed out its about change. We are all book lovers here and what Leisure is doing has been done in the past (Delirium) and I'm sure will be done by others in the future. Leisure is a harbinger of things to come and is a springboard for discussion.

This is an emotional topic for many people here, and though you may not realize it, you come across as belittling their concerns. We are passionate people and all the justification in the world won't make people feel better when they lose something they have grown up with and loved. And they will slowly lose it. Change happens, and most of the time there's nothing most of us can do about it except vent. We'll accept it because we have to, there is no choice. And change isn't always for the better. No matter how hard someone shoves something down our throats, if the change is not to our liking, it will be hard to accept.

Personally:

1) I love my Kindle
2) I love paperbacks and will be sad to see them go (and they will eventually, at least the ones I like to purchase) but I accept that it is happening and go with the flow.
3) I think every corporation should make money fairly, and if this change saves Dorchester, I'm all for it.
4) I think mass market trade books are a rip off, and they exist only so publishing companies can charge more money. It is the consumer who is getting hi-jacked here. But yet I buy them because it is the only way I may be able to get a copy of a book I want.
5) And even though it is certain that the price of e readers will come down, right now they are still out of the reach of many people, and that just plain sucks. Telling them to wait doesn't cut it, they are missing out today. The same goes for mass market Trade sized books, it's just one more way to fleece people, or to deny them product.

Tt

Author:  Nanci [ Tue Aug 10, 2010 12:03 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Autographs: You can always have them sign the back of your ebook reader like I did with my Kindle:

Image

Author:  JohnEverson [ Tue Aug 10, 2010 12:43 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Gord - I am sorry this hit you when it did. Your situation sucks even worse than where I'm at currently, which is this: my fourth novel SIREN was released a couple weeks ago, but last week, the warehouses and distribution points were frozen as this announcement hit. So there aren't many copies in circulation at the moment.

Leisure is reorganizing its schedule and distribution system, which means even existing copies of books are NOT shipping anywhere right now. It's a hard week for Leisure and all its authors, and frankly, I'd hate to be in anyone's shoes managing the company. As someone noted, they were driven to this decision for business reasons because sales on Leisure paperbacks have been in a spiralling decline, due to a number of reasons (economy, e-books, etc.), and while the few hundred of us here that CARE about horror books may be enflamed, in the end, the point is, there simply aren't ENOUGH of us, to make economic sense for a company to continue to exist....at least not in the way it has.

SIREN -- which I'm really PROUD of and want to see in people's hands -- is in Borders stores right now. I've done three signings for it already at Borders stores and have a number planned over the coming weeks. But it's not on shelf in Barnes & Nobles, for the most part, though you can order it (maybe). I was in a Barnes & Noble store today and the reasons are clear -- a half a dozen long aisles that a year ago were filled with books have been turned into "kids games and stuffed animals" aisles. The ebook revolution is having a devastating effect on bookstores. They can't continue to maintain the stock of titles that they once did, and they are looking to sell other things to survive as brick and mortar stores. This sucks... but it's also a commercial reality.

I'd urge you to go out and grab a copy of the SIREN mass market paperback while they exist, because they apparently are rare. Anyway... my point is that SIREN has seen an essentially DOA release due to this economic situation. The book exists -- I've already sold 50 of them at booksignings over the past week.... but it also...doesn't.

The good thing for my work is... In talking to Don D'Auria over the past couple days I've learned that SIREN is going to be re-issued in the new Leisure Trade Paperback format since it's gotten very little distribution as basically the last Leisure mass market paperback... though I don't have an date yet for the Trade edition. My goal is simply that the book actually gets into stores enough that people can read it. Because I really do think a lot of them might enjoy it.

This is not the ideal release situation for what I think is my best book so far. But... then again, nobody asked me about whether they should create a Kindle, or continue to kill trees. My vote, personally is to kill more trees. I volunteer to grow replacements, right here in my back yard. But again... nobody asked me.

Author:  Foxglove [ Tue Aug 10, 2010 5:40 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

I guess time will tell what will become of Leisure..?
I believe these authors could use our support now more than ever. I for one will wait it out and get a trade paper back or at least find their work on an e-reader. Hopefully for great authors like Gord, John and many others, you will find that people will be uploading your books now and buying them in paper form later to keep as the artworks that they truly are.
I agree also that i will be more selective and less daring to venture away from some of the old faithfuls if the prices are bumped.. but that is what is great about these forums.. we all share our thoughts on a variety of books and are enticed by other peoples opinions on the books they have read.
Bottom line is i hope the authors get to keep on pumping out quality stories and not at the expense of their dignity or pay.
best of luck.



(as long as i can figure out how to use this F*%&ing e-reader :| )

Author:  ttzuma [ Tue Aug 10, 2010 5:54 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  TravisD [ Tue Aug 10, 2010 6:33 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

No matter how you slice, paying over $9.99 for a softcover book is the equivalent of taking it up the rear end with the fat end of a baseball bat! In these economic hard times people aren't going to pay big prices for paperbacks. I have a hard time picking up one $7.99 Leisure title per month, on my budget, I make fairly decent money. Maybe I'm wrong, but I don't see this going well for Leisure, it's stock of writers, or anyone else for that matter. I won't even comment on the whole e-book thing because it would probably get me in a bad mood...

I don't think the whole Leisure shake up is anything to get angry about. That's just the way it goes. Blame the economy. Blame George Bush and Obama. I hate to be a pessimist, but I would imagine before things get better economically in our country we'll be seeing alot of things close up shop, publishers included.

Author:  Craig Cook [ Tue Aug 10, 2010 8:33 pm ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing


Author:  Nanci [ Wed Aug 11, 2010 10:12 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Update on the Dorchester site: http://www.dorchesterpub.com/Dorch/Spec ... fm?ID=2845

Author:  gord rollo [ Wed Aug 11, 2010 10:55 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

Hi folks,

Good to see you on here, John. Hang in there, buddy. We'll just have to ride this out and see what happens.

I'm actually a bit more positive about all this ater being in contact with Don. This all simply boils down to the fact that this change HAD to be made or Dorchester wouldn't have survived. Faced with that fact, I'm glad they are tryig to change formats to give them (and authors) a chance to make money again. We'll see how it goes.

Just FYI, I've been told they are finalizing the trade paperback schedule right now and that my SCARECROW book will be released in June 2011. I have no idea about other authors books but I'm sure a new schedule will be announced as soon as it is figured out.

Cheers,

Gord

Author:  Ronald Damien Malfi [ Wed Aug 11, 2010 11:43 am ]
Post subject:  Re: A Message From Don D'Auria at Dorchester Publishing

I was told May 2011 for Floating Staircase...which is peculiar, since Valley of the Scarecrow was, I believe, originally slated to come out before Staircase.

Looking forward to the new book, Gord.

Ron

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