[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead [phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4668: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3815) [phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4670: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3815) [phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4671: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3815) [phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4672: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3815) Horror World • View topic - Dell Abyss
Robert Devereaux's first two book-length works, Deadweight and Walking Wounded, were published by Dell Abyss.
And DGM, from what I can tell, it ended in the late 90's. And going through all this stuff, I found a writers workshop, one town over from me! This is exciting and I've e mailed for more info.
Among the most remarkable books published in the horror genre, she lists Kathe Koja’s The Cipher, Melanie Tem’s Prodigal, and Patrick Gates’ Tunnel Vision.
What the three novels have in common is that they are published by
Dell under the ‘‘Abyss’’ imprint. Dell’s intention to publish ‘‘a new line
of horror/dark fantasy books’’ at the rate of one title a month had been
announced in a Locus article in May 1990 entitled ‘‘Dell to Launch New
Horror Line.’’ The premier title, according to this early announcement,
was to be ‘‘The Funhall [sic]2 by Kathe Koja, followed by Nightlife by
The Decline of the Literary Horror Market 59
Brian Hodge, Blood Feast by Ron Dee, Specters by J. M. Dillard, and
Prodigal by Melanie Tem. Dell has also acquired Monster/Time by Kelley
Wilde, last years’s Bram Stoker Award Winner’’ (5).3 With junior
Jeanne Cavelos as chief executive editor for the series, Dell saw better
chances of weathering the tough market with an entire series than with
individual titles or any other form of publishing format.4
An imprint
like Abyss, Cavelos explained in an interview with Rick Kleffel,
served as a signal to bookstores and the public that we were doing
something new and different. With so many books being published
each month, it’s very hard to get attention for any one, and usually
the publisher doesn’t have the budget to heavily market or publicize
a single title. By creating an imprint, the publishing house focuses
attention on a group of books, and so can devote more money to the
group than it would be able to spend on any one book. (‘‘Importance
of Being Imprints’’)
From February 1991 when Kathe Koja’s The Cipher was published as
the first in the series, Cavelos’ editorial vision and personality determined
the selection of texts and authors and thus guaranteed a consistent
identity to the books under the Abyss imprint. To most writers she dealt
with, Abyss became her series. Given this high degree of editorial attention,
Abyss got off to an excellent start.
Kathe Koja and Melanie
Tem, two of the first Abyss authors, tied for first place in the ballot for
the Bram Stoker Award in 1992. Other books published in the Abyss
line were equally successful on the ballots of both the Horror Writers of
America’s Bram Stoker Awards and the World Fantasy Award. Abyss
authors Nancy Holder, Melanie Tem, Robert Deveraux, Kristin Kathryn
Rusch, Kathe Koja, Michael Arnzen all ended up on the ballot for the
Stoker in 1994—the same year Kathe Koja and Poppy Z. Brite received
nominations for the World Fantasy Award.5 In retrospect, Mike Arnzen,
an Abyss author himself, articulates what the industry and audience
consensus used to be at the time—that ‘‘the Abyss line in the 1990s
[. . .] is still the standard for cutting edge horror’’ (Dark Echo).
The impressive initial track record of Cavelos’ line lead to plans for
expansion. In 1992, Locus announced Abyss’ expansion into hardcovers.
With the hardcover publications of Lost Souls by Poppy Z. Brite,
Cavelos hoped to tap the distinct demographics of the market Abyss
had already consolidated. ‘‘Abyss readers,’’ she is quoted in Locus, ‘‘are
an older, sophisticated audience—and that’s the hardcover trade’’
60 Steffen Hantke
(‘‘Abyss Expands’’ 6).
Another addition was the launch of a parallel
series called Dell Edge. Again, here is Cavelos quoted in Locus: ‘‘Edge
will publish literary books that don’t quite fit into Abyss’ more traditional
horror market, ranging from noir fiction to dark psychological
horror’’ (January 1994: 6). The publication schedule featured Patrick
McCabe’s The Butcher Boy, a novel by an author not primarily associated
with the horror genre, followed by Tim Lucas’ Throat Sprockets and
Kathe Koja’s Strange Angels.
However, Cavelos’ editorial ambition and Abyss’ critical acclaim did
not translate into commercial success. After six years with Dell, and a
month before the first Cutting Edge title appeared, Cavelos made the
decision to leave her editorial position with Dell in July of 1994 in
order to pursue a career in teaching and writing (Datlow ‘‘Summation
1994’’). By that time, the industry had already begun to notice the gap
between the critical acclaim and the commercial success of the Abyss
line.6 ‘‘Even before Cavelos left,’’ Leslie Schnur writes in October of
1994, ‘‘the Abyss line had been cut from monthly to nine per year. It
will probably be around six now—or even less.
The reviews were
fantastic, but most titles were not selling well. [. . .] In order to get
more copies out, the successful authors—Poppy Z. Brite, Tanith Lee,
Kathe Koja, etc.—will be published as Dell leads, not as Dell
Abyss books’’ (8).7 Schnur concludes that Cavelos’ leaving the series
was the final reasons for its demise, all commercial setbacks aside.
‘‘Jeanne Cavelos was unique,’’ is Schnur’s assessment, ‘‘I don’t think
anyone can replace her . . .’’ (8). After forty-three titles, and with Poppy
Z. Brite’s Lost Souls as its final publication, Abyss ceased to exist in
March 1998.8
What makes the Abyss line a cultural phenomenon worthwhile of
study is its self-conscious positioning within the declining horror
market. Its marketing strategies, text selection, and construction of a
commodity identity speak volumes on the horror market and its
transformation at the time. Cavelos herself describes the inception of
the Abyss line primarily as a move against expectations that readers
and distributors might have had about Dell as a publisher.
In the case of Abyss, we [. . .] needed to divorce ourselves from our
own sales history. Dell had been publishing poor quality horror
novels for some years—because no editor had a real interest in
horror—and their sales were very low. If we were to continue
publishing horror, then we had to improve the quality of our
The Decline of the Literary Horror Market 61
books. [. . .]We needed to make a complete break with the past, and
the way to do that was create a new imprint that would have a
different identity—a new name, new authors, new cover treatments,
new marketing plans, and a consistently high quality that would
allow us to regain the faith and loyalty of readers. (Cavelos qtd. in
Kleffel)
Though it remains unclear what exactly constitutes ‘‘poor quality horror
novels’’ versus ‘‘a consistently high quality,’’ Cavelos’ explanation
does emphasize novelty, rather than, say, genre conformity as a marker
of tradition or historical and textual continuity, as the recipe for commercial
success. Of course, this is not exactly a unique idea; much of
contemporary marketing revolves around novelty as a key concept,
regardless of whether it is a breakfast cereal or an automobile that is for
sale. However, the identity that Cavelos decided on for Abyss, which
was supposed to bring about the necessary break with Dell’s bad publishing
record, was one designed specifically against the genre expectations
of horror—expectations that were increasingly failing
audiences, who began to stay away, as the saying goes, in droves.
In their physical appearance, the books published under the Abyss
imprint were trying to signal this emphasis on novelty visually. As
Ellen Datlow put it, ‘‘The cover art and design were sophisticated,
impressionistic, and sexy in a way that was worlds apart from the usual
horror cover art’’ (‘‘Summation 1994’’ xxxiv). Mike Arnzen admits,
‘‘Abyss [. . .] had the best covers (which was, honestly, the primary
reason I submitted Grave Markings to them)’’ (Dark Echo). Abyss titles
still used ‘‘expensive foil and embossing and die-cut covers,’’ but they
generally avoided the visual predominance of black that had served as
the single most important visual genre marker and marketing signal
for paperback horror fiction in the 1980s (Cavelos).9
The result was a
look that steered clear of the visual default of horror packaging, meeting
Cavelos’ requirement for novelty, and yet retained a pulpy look and
demotic feel. The overall effect was artsy but loud, more reminiscent of
pop art’s boldness that the gothic’s doom and gloom. Ultimately, the
design confirmed Joan Hawkins’ assertion that there is a middleground
where, explicitly and self-consciously, ‘‘high culture trades on
the same images, tropes, and themes that characterize low culture’’ (3).
With a blurb on the back of the each book cover, Cavelos made the
break with the publishing industry’s default notion of horror even
more explicit. Instead of promising the reader a return to a carefully
62 Steffen Hantke
mapped territory, the text of the blurb positions Abyss carefully within
a discourse of individual discovery and experimentation.
Under the
heading ‘‘Welcome to Abyss,’’ it reads:
The Abyss line of cutting-edge psychological horror is committed to
publishing the best, most innovative works of dark fiction available.
Abyss is horror unlike anything you’ve ever read before. It’s not
about haunted houses or evil children or ancient Indian burial
grounds. We’ve all read those books, and we all know their plots by
heart.
Abyss is for the seeker of truth, no matter how disturbing or twisted it
may be. It’s about people, and the darkness we all carry within us.
Abyss is the new horror from the dark frontier. And in that place,
where we come face-to-face with terror, what we find is ourselves.10
Placed so prominently in the promotional materials of both the entire
line and the individual book within it, this passage deserves closer
attention.11 The advertising pitch makes an implicit claim about the
causes for horror’s lamentable state. It argues that horror suffers because
of its readers’ overfamiliarity with themes, settings, and plots. Readers
abandon the genre because ‘‘haunted houses or evil children or ancient
Indian burial grounds’’ are exhausted to the point of unwitting selfparody.
A simple mention of the three themes, without much further
commentary, is perfectly sufficient to evoke assorted 1970s’ and 1980s’
bestsellers. Unless authors begin to explore a new thematic inventory,
according to the Abyss blurb, the horror genre is bound to exhaust
itself in empty formulaic repetition, or worse, lapse into unwitting
self-parody.
I've got Whipping Boy by John Byrne, and it's signed. Byrne is a comic guy and used to be a regular at the Mid-Ohio-Con, and I'd see him every year. I didn't realize it was a Dell Abyss book, though.
Last fall, I actually found Grave Markings by Arnzen and Tunnelvision by Gates at Half Price Books. Haven't read them yet, but I might move them up the old tbr chain.
I just read Byrne's first book: Fear Book. I wrote a review for it on LibraryThing and Amazon. It wasn't bad.
I have had Whipping Boy on my TBR pile forever. (I bought it new!)
I have R. Patrick Gates newer Pinnacle books (The Prison, the re-release of Grimm Memorials, Grimm Reapings and 'Vaders). I've only read The Prison, but wasn't too nuts about it.
_________________ One thing vampire children are taught is, never run with a wooden stake. - Jack Handey
Users browsing this forum: No registered users and 4 guests
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot edit your posts in this forum You cannot delete your posts in this forum